Friday 22 January 2010

JAPANESE AIRLINES

One thing, which can only be seen as “the whole glass is empty” is bankruptcy. It can be quite nostalgic depending on how old the company is. Last year in UK the list of the big names included 100 years old Woolworths, 250 years old Wedgewood. The former being the choice of tight budget customers whereas the latter serving luxury looking customers. Both existed over many generations.

As we are going through 2010’s first month, a new huge one came up from Japanese Airlines, which is Asia’s biggest airline. This is the first bankruptcy of the industry at this scale during this recession. Japanese government’s announcement of protection of creditors provided a relief. And it is a re-reminder of weak earnings considering the liquid nature of the business model.

The reason/s why this is so important will be the subject of my new blog post.